“What we really want to do is what we are really meant to do. When we do what we are meant to do, money comes to us, doors open for us, we feel useful, and the work we do feels like play to us.”
We’ve all heard it. To make good use of your time is to open up the opportunity to make money. After all, they say time is money.
In business, being mindful of the opportunities that lie right in front of you are terrific ways to maximize results without a whole lot of effort.
Let’s look at gaining publicity as an example.
Are you a subject-matter expert (SME)? What is that, you ask? It is a person with a large degree of knowledge or expertise in a certain area – or subject. For example, you might be an expert in finance, or fitness, or some other area.
Where is this headed? Well, as an SME, you can easily position yourself for publicity just by paying attention to the calendar – both the physical one and editorial calendars. Editorial calendars are used by publications to highlight certain topics at specific times of the month, year, or otherwise.
So, if you are an SME in finance, here are a few ideas for getting yourself out there and gaining publicity for your business, and thus, possibly driving traffic to your website which could result in new clients and/or sales for you. Specific times of the year lend themselves to a financial focus – tax time, end of the year, the holidays. What this means is you can “pitch” yourself to media to discuss certain topics that they are naturally interested in, just based on the time of the year.
This is a link to the editorial calendar for Money magazine. http://moneymediakit.com/edit-calendar/ A peek around the site and you’ll quickly know what stories you could potentially contribute to as an SME. Of course, not everyone can get into Money, but typically, local newspapers, business publications and magazines also have their calendars posted on their websites. You can also pitch to television reporters and editors based on your expertise and the cycle of the calendar.
As Christmas is coming up in the next couple of months, now is the time to talk about budgeting for the holidays without breaking the bank. See how easy it is?
With a small investment of your time, you could gain valuable publicity for your company, freelance business, book, etc.