Is Google Alerts dead? If you’ve been relying on this fussy system to keep notifications rolling in about what your clients are doing or what’s being said about your competition, you might be missing a lot of online content.
Our clients are pretty savvy. I learn a lot for the people I work for — they come to us because they’ve tried doing their social networking themselves. They’re seeking help at an affordable price. Some are using keyword tracking to stay connected.
Myself, I’ll send little notes attached to news links to a client who’s mentioned in an interesting piece in the newspaper. I think some people assume I’m up at 4am reading the news to catch these things!
The truth is, I care about what’s being blogged about, reported, and discussed, and I’m here to help my clients.
One easy-to-use keyword tracker is Google Alerts. However, the superstar search engine has been suffering because of their decreasing attention to what they do best: searching. (Remember, just because we CAN do everything fancy and new doesn’t mean we should.) In Mashable, in Forbes, in the industry press, it’s being said that Google Alerts is missing the boat and will go the way of Google Reader, down the shoot.
What’s next? Try Mention. If you’ve never used a keyword tracker, you might find it a little complex at first. If you’ve already got Google Alerts set up, you can simply transfer your alert settings over to Mention. BE WARNED: when I did this, I had to go back and fix each alert, or it would create too broad an alert. I haven’t found a way around this yet. For instance, “Graphic Designers in NC” was set up as “Graphic” or “Designers” or “in” or “NC”. YIKES! So I had to recreate the phrase.
If you haven’t gotten started with this nifty way of building your network, Netchicks Marketing will help you set up a keywords alert system.
You’ll quickly see what you’ve been missing!
Consider giving Mention a try — they have a 30-day free trial and several types of plans. You’ll set it up as an app on your desktop, pad, or phone, and can get alerts delivered daily, weekly or only as you log in to the app.
Your clients and friends will be amazed at the stuff you are finding about them! You can spy on your competition! If you’re in charge of getting media attention for event, you’ll be able to show your work!
I’ve used Google Alerts for a while, and though I’m a tried an true Google fan, I’m starting up my new Mention habit. From what I’ve read, it’s worth the try.
Happy searching! 🙂