Has anyone had to call a customer service hotline lately? I’d almost rather elect to have a root canal. Customer service in big business has largely become customer dis-service.
While this practice may be acceptable in the corporate world, one place it is not suitable is in your small business. Customers are the backbone of your company. When you fail to treat them as individuals (or even human beings), your business fails as well. Customers matter. Relationships matter. [Read more…]