It’s all about spreading the word, Netchick’s friends! You put a lot of energy, time and love into your business and we want to remind you what you need to do to get your story out there!
True, it takes lots of hard work to create traffic to your social media sites. But once you are fixed on a plan that suits your business and audience, it’s a matter of keeping it up and watching for new opportunities.
One of the best things about social media is that it’s all about what’s happening NOW. You might get mixed results by trying new things, but by following a few tips, you can begin to build relationships and reach a wider audience.
While Pinterest, Twitter, and Facebook might not have much in common except for the social aspect, ultimately, it’s all about creating great, relevant, timely, useful information, which you can share across multiple social media formats. Here are some ideas to help you focus your social media plan for success:
Yes, it’s time… it’s really time to complete those social profiles. Spend some time making sure you have professional-yet-personal looking profile pics and that you’ve accurately completed your contact information and your credentials. Complete all fields and add links to all of your other relevant websites. Instead of “writer”, add descriptions like “writer of kids’ stories”. Make it specific and use categories.
2. Join Different Networks
You’d be surprised at how much traffic can be generated on Google+, YouTube and social media news feeds.
3. Post Regularly
Engaging constantly is important. But don’t just repost links. Include original content that’s fresh and creative. People want to see that you are actively participating in the business at a very personal level. When you do re-post, link to items that are of interest to your audience and customers.
4. Post links to your blog posts
Whenever you share a new blog post somewhere, post links on all of your other social media sites. If you have a weekly email to a list, tie the story into the body of your email and include a link there. Also, add social sharing buttons to all of your blog posts so others can easily share your content.
Engaging means visiting others’ social media sites and commenting, “liking”, sharing other people’s posts, asking questions, and offering solutions. This takes a little time, but if you’ll bookmark your social media venues and visit each morning for, say, 30 minutes, it’ll all become second nature. And who knows who you’ll meet!?
6. Join some of the lesser-known social networks
Consider social networks that align with your business or interests. Etsy, GoodReads, and Tumblr might be smaller than Facebook and Pinterest. Included in this are groups and communities like MeetUp and CafeMom where people are joining and engaging constantly. But be careful of being to sales-y in those places: remember, many of those people are going there for personal connections and getting away from the big, wide, social media world.
Don’t forget to ask others who have similar businesses or audiences what networks most actively drive traffic to them. Happy online travels, and be sure to let the Netchicks know about YOUR social media sites! We’re here to engage with YOU!!