“What we really want to do is what we are really meant to do. When we do what we are meant to do, money comes to us, doors open for us, we feel useful, and the work we do feels like play to us.”
We’ve all heard it. To make good use of your time is to open up the opportunity to make money. After all, they say time is money.
In business, being mindful of the opportunities that lie right in front of you are terrific ways to maximize results without a whole lot of effort.
Let’s look at gaining publicity as an example.
Are you a subject-matter expert (SME)? What is that, you ask? It is a person with a large degree of knowledge or expertise in a certain area – or subject. For example, you might be an expert in finance, or fitness, or some other area.
Where is this headed? Well, as an SME, you can easily position yourself for publicity just by paying attention to the calendar – both the physical one and editorial calendars. Editorial calendars are used by publications to highlight certain topics at specific times of the month, year, or otherwise.
So, if you are an SME in finance, here are a few ideas for getting yourself out there and gaining publicity for your business, and thus, possibly driving traffic to your website which could result in new clients and/or sales for you. Specific times of the year lend themselves to a financial focus – tax time, end of the year, the holidays. What this means is you can “pitch” yourself to media to discuss certain topics that they are naturally interested in, just based on the time of the year.
This is a link to the editorial calendar for Money magazine. http://moneymediakit.com/edit-calendar/ A peek around the site and you’ll quickly know what stories you could potentially contribute to as an SME. Of course, not everyone can get into Money, but typically, local newspapers, business publications and magazines also have their calendars posted on their websites. You can also pitch to television reporters and editors based on your expertise and the cycle of the calendar.
As Christmas is coming up in the next couple of months, now is the time to talk about budgeting for the holidays without breaking the bank. See how easy it is?
With a small investment of your time, you could gain valuable publicity for your company, freelance business, book, etc.
Give it a try and let us know how it goes!
Our awesome friend Carey Scott is giving away all three of her e-books for FREE! Yes, we said FREE e-books from Carey Scott Talks – now thru Monday! Don’t miss out! Get yours today!!
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If you are looking for a devotional book to help you in your role as mom, grab your copy of Raising Godly Kids: Devotions for Parents.
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Why not pass along to your church and small group?
This promotion ends at midnight on Monday, September 8th.
©2014 Carey Scott
Are you adding human elements into your social media efforts?
Social media is such an amazing tool. I think we only tap into a teensy portion of its potential capacity to help us grow our brands. One of the reasons this is the case is that we tend to think of it in terms of it only being a “tool.” Sure, it is definitely that, but if you’re not taking steps to ‘humanize” your social media presence, you could be missing out.
There are dozens of ideas about how to add human elements to your brand – Google is filled with them if you look.
Here are five that we think are pretty stellar and can make a big impact. Give these a shot and just see what happens.
Know who your audience is…
Such a basic marketing element, but it has so much truth to it. If you know the type of customer you have in a physical store, can’t you merchandise better and have more sales? It’s the same with social media. If you know who is out there paying attention to you, you can better communicate with them and the more effective that communication will be.
It’s all in the networking…
There’s a business networking event in your area and you’ve registered. You’re even excited about going… but, you feel a little intimated.
Business networking events can be a great opportunity to meet people in specific industries, at certain companies and even gain access to decision-makers that you might not normally be exposed to in typical office settings.
They can also be a little intimidating, especially if you’re not a “sales-y” type of personality. So, here’s a bit of a survival guide to help you navigate your next business networking event with ease.
We’ve all heard of the “Elevator Speech.” It’s that 30-second rundown of you, your expertise and hopefully, your passion in a manner that engages conversation with someone new. It’s what can open or close a door for you with contacts, potential employers and/or new clients.
Work on yours before the event. It should include a brief history about you and what you do. You should highlight a key success in a manner that provokes curiosity and possible additional conversation. “I’m Sarah Smith. I’m a freelance writer. I recently had the opportunity to ghost-write an article that offered tips on how to effectively increase your market share by double digits. It was a terrific learning experience and I’m successfully utilizing many of the things I wrote about.”
If you are talking with Sarah and market share is remotely of interest to you, wouldn’t you want to further engage her in conversation to pick her brain a little more? Of course you would. And, for Sarah, you could be a potential client as well. She noted she’s a freelance writer. Perhaps she can help you with that content management your company’s marketing department has been struggling with.
Bottom line. Work on your “elevator speech” because it can pave the way for lots of opportunities.
“Leadership is not about titles, positions or flowcharts. It is about one life influencing another.”
-John C. Maxwell
I’ve been reading a lot lately about leadership and the qualities that make a good leader.
Over and over, there are five key leadership traits that seem to factor into nearly every person identified as a good leader.
“When the ground soaks up the falling rain and bears a good crop for the farmer, it has God’s blessing. But if a field bears thorns and thistles, it is useless. The farmer will soon condemn that field and burn it.” Hebrews 6:7-8
As graduation season winds down, big changes are in store for those who have celebrated commencements, as well as their friends and family. I recently attended a ceremony where the graduates were challenged to leave the world a better place. To demonstrate, the speaker used the analogy of going camping and finding a messy campsite. In that case, the answer to “how would you leave it better” was pretty simple.
Has anyone had to call a customer service hotline lately? I’d almost rather elect to have a root canal. Customer service in big business has largely become customer dis-service.
While this practice may be acceptable in the corporate world, one place it is not suitable is in your small business. Customers are the backbone of your company. When you fail to treat them as individuals (or even human beings), your business fails as well. Customers matter. Relationships matter. [Read more…]
Next to our professional networks, relationships with our customers are a critical part of running a business. In fact, in the case of many small businesses, customer relations are THE most important aspect of the trade. Think about it—these are the people that keep your industry going. Without their business, yours may not exist. Without their positive experiences, you would be looking for other clients. Customer relations (a.k.a. customer service) are key to a successful business. But how do you navigate customer relations in the modern, technology-heavy socially-dry world?
Relationships in the business world are more about how well you know people than just about who you know. It’s great to be able to name drop now and again, but if your contact barely knows more than your name, is he/she really an asset to you?